![]() Besides, much of the point of using a mastering engineer is to bring in an objective set of ears to make any needed changes prior to release. Unless you have the ears of a mastering engineer, you can't expect any plug-in to provide them for you. But 95 percent of mastering is not in the tools - it's in the ears. Today, the tools for quality mastering are finally within the financial and technical reach of anyone who's serious about recording. Audio overload genesis how to#Few musicians had access to the high-end, expensive tools needed to do mastering, nor did they have the experience of someone who had listened to thousands of recordings, and knew how to make them ready for the real world. Mastering was rightly regarded as an arcane, mystifying art. The tunes would then be assembled in the desired order, and acetate test pressings would be made to evaluate the final product prior to mass-producing albums. You brought your finished mixes on tape to a mastering engineer, who would often bounce them to another tape through various signal processors designed to sweeten the sound. Prior to the digital revolution, mastering had a very defined set of functions. What gives? Can You Do Your Own Mastering? But we've also heard of computer studio owners with a two-track editor and a few plug-ins who have started mastering their own material. We've all heard stories of high-priced mastering engineers with mystical, proprietary gear based on gilded vacuum tubes salvaged from ancient Russian submarines. Photo: Mark EwingMastering is a vital part of the recording process, so much so that a substantial amount of mythology is associated with it. So how much can you realistically achieve by going it alone, and what techniques will give the highest-quality results? However, few seem to achieve the classy results they're after. “Even so, Hyundai is a maker of modestly priced vehicles, and though its quality and reputation have soared, there’s a reason Toyota has Lexus, Nissan has Infiniti and GM has a dedicated luxury brand and dealer network: It really is necessary to command top dollar.Many home recordists hope to perfect their productions by doing their own mastering on their studio computer. “Part of the value among luxury vehicles is the brand cachet - something that varies broadly in the minds of consumers and can’t be quantified in the best of circumstances,” Wiesenfelder wrote. The Genesis won ’s first-ever “Best of” award in 2009 and continued to earn our praise in subsequent model years, but could this separate identity be just what Hyundai needs to truly compete in the luxury market? As Executive Editor Joe Wiesenfelder noted in his review of the 2015 Genesis, a luxury car is only as luxurious as it is perceived. It was also Hyundai’s first premium offering at a starting price of more than $32,000, which at the time was quite a lot for an automaker known for economy cars. market for the 2009 model year as a full-size rear-wheel-drive sedan featuring the Korean automaker’s first V-8 engine in a passenger car. The first Hyundai Genesis model arrived on the U.S. To develop a distinct look and feel, the automaker has created its Prestige Design Division led by a former Volkswagen designer whose credits include Audi, Bentley and Lamborghini models. Hyundai says the Genesis brand will “distance itself” from the “technological overload” of other luxury competitors, opting instead to focus on a personalized customer experience with “rapid and attentive” responses. That’s in addition to a new alphanumeric naming convention combining the letter “G” with a number, for example the “Genesis G90.” The Genesis brand will identify itself with a new wing-shaped emblem, a reimagined version of the badge worn by current Hyundai Genesis models. Hyundai’s plan is to launch six new Genesis models by 2020, initially in the North American, Korean, Chinese and Middle Eastern markets, and later expand to Europe and other parts of Asia, the automaker said in a statement. Hyundai announced today that it is turning the Genesis name into a stand-alone luxury brand that will compete globally with the likes of Lexus, Acura and Infiniti. A Genesis is also a premium sedan from Hyundai around which an all-new luxury brand will come into being. ![]()
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